Black Friday and Cyber Monday, the largest shopping days of the year, are approaching. With their Black Friday marketing efforts, online marketers are pulling out all the stops to make sure they meet the demands of their clients.
Many eCommerce merchants have had to reconsider their strategy due to recent changes in consumer behavior, and Black Friday week is no exception. With almost $10 billion in sales last year, the 30th of November, 2020 was just the busiest ever day for online purchases in US history. It will only grow busier in 2021 but in a fresh and unique way. Many physical shops wisely opted to relocate Black Friday online in the wake of the global epidemic. This year, an increasing number of people will queue at virtual retailers to shop from the safety and convenience of their homes.
A Quick Glance on Black Friday and Cyber Monday
The origins of Black Friday may be traced back to Philadelphia, which has traditionally seen a surge in shoppers the day following Thanksgiving. Customers and businesses have been celebrating this day as a shopping festival since then. Cyber Monday was introduced to the holiday calendar in 2005. This day was created to complement Black Friday by encouraging online shopping with special discounts and bargains available exclusively online.
Why is it essential to build marketing strategies for Black Friday Cyber Monday?
Marketing Promotion Strategies for Black Friday and Cyber Monday help you increase sales. Using efficient marketing promotion techniques throughout Black Friday and Cyber Monday draws new customers and retains loyal customers. Retailers may increase their earnings by participating in Black Friday, Cyber Monday, and Small Business Saturday. At the same time, Black Friday and Cyber Monday provide opportunities to raise brand recognition and secure those crucial holiday purchases. It's difficult to stay top-of-mind during the holiday shopping season when you're up against nearly every other brand and company.
However, businesses have the best chance of meeting or exceeding their yearly sales objectives on Black Friday and Cyber Monday. They must use the best channels to focus on brand awareness and sales. According to the National Retail Federation, the festive season accounts for around 20% of yearly retail sales.
Take a look at some tried-and-true Black Friday marketing strategies that can help you create a successful campaign, attract more holiday customers, and generate more revenue.
1. Social Media Marketing
In today's world, smartphones rule, and social media enthusiasts thrive. The number of online purchasers motivated by social media and its information is steadily increasing with creator tools. Millennials are the most common purchasers in black Friday deals, according to a poll.
The fact that millennials make up the largest number of social media users underscores the importance of using social media platforms to promote a business and its products. Brands should plan posts using scheduling tools at an appropriate time of day, i.e., when consumers are most engaged on social media. Brands should develop their Black Friday social media advertising initiatives far ahead of time and execute them well to increase brand recognition and sales.
2. Prepare for email marketing
You might already be aware of the power of email marketing in boosting Black Friday sales. However, for your email marketing to be effective, you must build your email database with subscribers interested in your forthcoming offers.
Create an email popup addressing new visitors intrigued by your Black Friday specials a few weeks just before big shopping day. Depending on your budget, you may reward new signups even more by providing them with an extra discount, free delivery, or a gift. Like Black Friday approaches, you may reward individuals who have subscribed with an additional discount or early access email. Use an emailing popup preceding Black Friday to capture leads to whom you may send marketing offers before, throughout, and after Black Friday.
3. Present your best-ever deals in a best-ever manner
Your online business may offer the greatest prices and the quickest delivery times, but you will not be the only firm making these claims. While every e-tailer is vying for your prospects' attention, the competition heats up around Black Friday. It's also not easy for customers. The ideal deals on the ideal time can be a gamechanger.
As far as marketing tactics are concerned, you must know what to use and how to use them. Black Friday is an excellent chance for you to stand out and make your e-commerce site distinctive. Consumers anticipate enticing discounts throughout the Black Friday week, but that's not all. Black Friday is an excellent opportunity to go beyond discounts and provide additional incentives to your consumers, such as returns, free shipping, or bonuses, and present it in the most exciting way like surprise email, live video streaming, or even using hashtags.
4. Converting prospects into customers
Abandoned items in shopping carts are common these days and pose a significant challenge for online businesses. People frequently browse the website, add goods to their carts, and abandon them due to difficult purchase obstacles such as high shipping costs and product tax. Customers have demonstrated their curiosity about the brands by placing items in their shopping carts. As a result, it is an excellent moment to advertise your products to those consumers with enticing offers. You may tempt them with appealing and beneficial discounts, which will impact their selection.
5. Arrange a contactless, safe shopping experience for buyers
Given the global scenario in which you must keep a distance in public areas and maintain a clean atmosphere, it is one of the essential tactics this year. As a result, you should concentrate on making aspects of your in-store buying process contactless and faster. This includes contactless payment, augmented reality, hands-free product trials, virtual reality, live video apps (virtual showrooms), and similar technologies.
The epidemic has altered the way people buy. As more customers prioritize their safety and seek out virtual purchasing choices, it's time for businesses to reconsider their product offerings, particularly over the Black Friday weekend, when individuals are eager to spend but not willing to be present in a crowded location. Plaza understands the need of the hour and has created a virtual showroom that enables companies to establish, connect, and sell to their communities via live video.
Plaza's virtual showroom has all of the greatest live video commerce capabilities available, yet it's as simple to set up as a Zoom call. It enables companies to provide consumers with a real-life purchasing experience via live video. Virtual shopping and live video turbocharge your existing sales funnel, increasing exposure, conversion rates, and client retention. Whether you want to support or develop a community with live streaming or sell items with 1-to-1 virtual shopping, we have you covered. So get ready to boost your sales in this year's Black Friday Cyber Monday, Try Plaza For Free and experience the best-designed live-video commerce platform.