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How to reach your dream customers in a drop-shipping business? Some options are using Google or Facebook ads, creating a blog, and posting images featuring the product. The marketing strategies may sound compelling, and most eCommerce business owners, dropshippers, and influencers are employing them. But fierce competition demands more.
So, what can you do that is unique and works wonders? Add video live-streaming to the mix. Video live-streaming can set your brand apart and skyrocket your sales by branding your own virtual showroom.
80% of the participants in an independent research chose to view a brand’s live stream over reading blog posts. Another study projects the market value of the live stream industry to reach $223.98 Billion by 2028. The whopping number is an indication of the potential of live-streaming. Pair this with a great influencer partner, and the potential for live commerce is exponential.
But how is live-streaming beneficial for drop shippers, and which is the best platform? Read on to find out.
On average, viewers retain about 95% of any message shown in a video. The rate of retention drops to 10% if the users read a message in the text form. Also, the viewer can get a better look at the product through a video as compared to images.
Most video live stream platforms like Facebook and YouTube offer a chat option. Using this feature, your viewers can interact with you and ask questions about the product, clearing any doubts they might have about the product or its overall quality.
To leverage the user base of Facebook for your business, you’ll have to first connect with the people you would like to target.
Create a page dedicated to your business and run ads. Once you have a good user base, you can go live from your profile and connect with the viewers in real-time.
Here are some key features or aspects you need to know about Facebook Live:
You can stream your content via your YouTube channel on YouTube Live. YouTube Live offers good analytics, has several tools, and a chatting service meant for interactive communication.
Here are some key features or aspects you need to know about YouTube Live:
Integrated into Twitter, Periscope is another live-streaming app. Users love this platform for its intuitive UI.
Here are some key features or aspects you need to know about Periscope:
All of the above live stream platforms get the job done. However, they’re not specifically designed for drop-shipping business owners, which makes these platforms less effective. So, what’s the best platform for drop shippers? The answer is Plaza.
Plaza is a service that helps eCommerce business owners, drop shippers, and influencers leverage live streams to the fullest. Plaza is based on Livestream Commerce.
Livestream commerce or dropshipping commerce, an improved version of livestream, is specifically designed to promote shopping. Let’s suppose you’re live-streaming using YouTube Live. Now, your viewers will be able to see what product you’re selling, but will they be able to buy it on the spot? They may have to visit your website and then make a purchase. The longer process is a hassle and inefficient for today’s audience accustomed to instant gratification. This is where Plaza steps in and steals the show.
When you use Plaza for live-streaming, your viewers can see additional information about the products. They can add the products to their carts and check out while on the session.
Here’s how Plaza helps DTC business owners and influencers:
With Plaza, you can conduct branded video sessions, high-quality video calls, and streaming sessions along with virtual showrooms. You need not install Plaza as it’s crafted for browsers. It runs on any platform, breaking the platform barrier.
Plaza allows real-time co-browsing making purchases smoother and quicker. In-session checkouts enable the viewer to purchase the product there and then, resulting in better conversion.
The service offers easy add-to-cart options along with payments. For those running Shopify stores, setting up Plaza is a breeze. Additionally, marketing automation saves you time.
Plaza offers you everything you need to sell your product via live stream. So, whether you’re a drop shipper or have a DTC business, you can benefit from Plaza.
Live-streaming can help drop-shipping business owners, DTC owners, and influencers. Common live streaming platforms force the viewer or potential customer into a lot of work: following a link, visiting the website, and then ordering the product.
Plaza can make a difference. Your viewer can ask questions, clear doubts, consult, and even check out during the session. It will save your viewers’ time, effort and will significantly increase the conversion rates. Signup with Plaza now and change your dropshipping game.
